How "big brother" fits in today's society?

The video present on CNBC "big brother/big business" show the technologies that are used in today's society in so many good and bad ways. After watching it, it gives viewers a scary feeling that they are been watched every moment. Personally, I don't like it. The use of technologies in today's society is so broad that it is in a speed not many of us are aware of it. It is a change to everyday lives. People don't like changes, but it is coming whether you like it or not. People from government, education, corporation, etc are forcing the technologies into this society. Government laws, people habits, and way of thinking are changing accordingly to this big change. People are either taking advantage of it or be taking advantage of it. One of the best way to avoid the bad side of this big change is to keep up with it, know what is out there and what is coming.